Crit Feedback Thursday 12th November 2009

Formative feedback notes:
Problem Analysis: Strengths: The issue of creating a new poppy have effectively been addressed. Target audience for poppy appeal met perfectly
Contextual understanding: Weaknesses: People meant to wear the poppies put them in context.
Research Strengths: Well targeted research for poppy brief.
Critical Awareness The relationship between historical references and the current design (poppy appeal). There's lots of detailed annotation on your development. THe wrk is hard to flick through despite begin split into projects it looks very intimidating
Design Development: Development of work is always clear and concise
Weakness: Try and get out of comfort zone colour is good layout and type experiments would be great
Visual quality: Strengths Visually very effective simple circles communicate poppies very well Weaknesses stick ignorance needs reviewing a better tag line would make all the difference.
Technical Competence: Weaknesses : Conider the production photography of poppy meadl as the badge could be viewed better in nice light. All outcomes are presented clearly & professionally.
Crit Feedback Consider to make more intriguing
Make look more like a poppy
Photos of people wearing them
Label has more relevance to medal
Allocate a time to it so it does not go on forever.
Decide on which one works best, Both could work , But consider audience. Stickers. Everyone seems to be 50/50 medal more respectful find away between the two.
The crit overall had a mixed feedback it was slightly confusing yet I feel that this is part of my fault as I don't think that I created the right questions for the right feedback. As the main feedback I got was on the poppy appeal this was a one day brief and so i don't feel that I should have got the most feedback on this I should have got more feedback on the leeds public arts of the yalp project. My questions where overall mainly about my work overall if I was filling criteria yet this helped but overall I don't think that it helped with the direction and development of my current briefs.