Yalp Developemnt

I needed to create a concept and a focus on the brand and the product to enable me to create a design with impact I find myself struggling to create designs without a function or a purpose with no message. The yalp concept has developed to use the idea of where smoothies meet diary but adapting this message t create a logo format which developed into this logo using colours and form.

From this I played with the form of the drops to look like they were cuddling which then developed into a mustache format which developed the concept of the product. as the product is a diary product it made the product into a milk mustache when you drink heavy diary product you usually get left with a milk mustache. This idea is reflected on the packaging.